Black Rifle Coffee Company: The Brew That Doesn’t Suck—Dig Into the Grit
I’ve said it before, but it bears repeating: Black Rifle Coffee Company doesn’t suck. In a world of watery gas station drip and overpriced hipster swill, this veteran-founded brew is a middle finger to mediocrity. If you know coffee—if you live coffee—you need this in your mug. Founded in 2014 by Evan Hafer, a former Green Beret with a caffeine obsession, Black Rifle Coffee Company roasts beans with military precision—small batches, premium picks from Colombia and Brazil, and a promise to ship fresh within 24-48 hours. This isn’t just coffee; it’s a mission to kick your taste buds into gear.
Let’s get specific. Their Beyond Black roast? A dark, smoky beast—think 100% Arabica beans roasted to a bold finish that’s smoother than a sniper’s trigger pull. Clocking in at $15.99 for a 12 oz bag (ground or whole bean), it’s a caffeine wallop that doesn’t taste like burnt regret. Then there’s the AK-47 Espresso Blend—medium roast, notes of cocoa and vanilla, $15.99 again—perfect for pulling shots or sipping slow. Want a jolt? The CAF blend (ground only) is their high-octane champ—over 200 mg of caffeine per cup, smoky with hints of maple syrup and clove. It’s $16.99, and the site warns of “erratic heartbeats.” If you overdo it,don’t say I didn’t warn you. Quality? Top-tier. Price? Fair for the punch.
But it’s more than beans. Black Rifle Coffee Company is a vibe—pro-veteran, pro-2A, pro-America. They’ve hired thousands of vets (over 50% of their workforce, per their site), donated millions in coffee and cash to military causes, and built a 100K+ member coffee club that’s basically a caffeinated militia. X posts from March 2025—like @davidlevans22 raving about never running out of their brew—show the fanbase is still hooked. They’re not wrong: this coffee’s got grit, not gimmicks.
Online chatter’s a mixed bag, though—let’s keep it real. Trustpilot’s got 1,708 reviews averaging 4.2 stars—folks love the taste (“best coffee ever,” says one Woodstock fan) and vet support, but some gripe about shipping delays (up to a week, X posts confirm) or subscription snafus (cancellations are a maze, per a 2024 BBB complaint). Reddit’s r/army called out a 2022 securities fraud buzz, but no hard proof stuck—Black Rifle Coffee Company is still brewing strong at $546M valuation (X, @KlngRav3n). Taste-wise, Home-Barista.com says it’s “better than Starbucks burnt crap” but not elite specialty—fair, if you’re a snob. X’s @YoshiVsIRS dissed grimy particulates in a cappuccino mix, but that’s an outlier—most rave about the roasts.
Look, flaws and all, Black Rifle Coffee Company doesn’t suck where it counts: the cup. It’s not the cheapest (sorry, instant fans), and shipping might test your patience, but the flavor? The ethos? Worth it. If you’re still chugging Folgers or—God forbid—Starbucks, you’re missing out. Coffee connoisseurs, this is your wake-up call—literally.
Quit sipping crap. Click over to Black Rifle Coffee Company now—snag Beyond Black or AK-47 now. Taste what real coffee’s supposed to be. Do it before your next brew disappoints you again!